Advanced Targeting Rules

Master sophisticated targeting options to show the right popup to the right audience at the right time.

EngagePop Team
November 12, 2025
12 min read
16 views
Advanced Level

Advanced Targeting Rules

Take your popup campaigns to the next level with advanced targeting options.

Behavioral Targeting

Scroll Depth

Target users based on how far they've scrolled on your page.

Time on Site

Show popups to engaged visitors who've spent X minutes on your site.

Page Views

Target users who have viewed a specific number of pages.

Exit Intent

Detect when users are about to leave and show a targeted message.

Demographic Targeting

Geographic Location

  • Country-level targeting
  • State/region targeting
  • City-level targeting
  • Language preferences

Device Targeting

  • Desktop vs Mobile
  • Operating system
  • Browser type
  • Screen resolution

Contextual Targeting

URL Rules

  • Exact match
  • Contains text
  • Regular expressions
  • Exclude specific pages

Referral Source

  • Search engines
  • Social media
  • Direct traffic
  • Specific domains

Advanced Conditions

Cookie-Based Rules

Create rules based on cookies to:

  • Avoid showing to returning visitors
  • Personalize for known users
  • Track campaign interactions

Custom JavaScript

Write custom conditions using JavaScript for ultimate flexibility.

Best Practices

  1. Start Simple: Begin with basic rules and add complexity gradually
  2. Test Thoroughly: Always test your targeting rules before going live
  3. Monitor Performance: Track how different segments perform
  4. Respect User Experience: Don't over-target or annoy visitors
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Advanced Popup Targeting Rules - EngagePop Guide