Advanced Targeting Rules
Master sophisticated targeting options to show the right popup to the right audience at the right time.
EngagePop Team
November 12, 2025
12 min read
16 views
Advanced Level
Advanced Targeting Rules
Take your popup campaigns to the next level with advanced targeting options.
Behavioral Targeting
Scroll Depth
Target users based on how far they've scrolled on your page.
Time on Site
Show popups to engaged visitors who've spent X minutes on your site.
Page Views
Target users who have viewed a specific number of pages.
Exit Intent
Detect when users are about to leave and show a targeted message.
Demographic Targeting
Geographic Location
- Country-level targeting
- State/region targeting
- City-level targeting
- Language preferences
Device Targeting
- Desktop vs Mobile
- Operating system
- Browser type
- Screen resolution
Contextual Targeting
URL Rules
- Exact match
- Contains text
- Regular expressions
- Exclude specific pages
Referral Source
- Search engines
- Social media
- Direct traffic
- Specific domains
Advanced Conditions
Cookie-Based Rules
Create rules based on cookies to:
- Avoid showing to returning visitors
- Personalize for known users
- Track campaign interactions
Custom JavaScript
Write custom conditions using JavaScript for ultimate flexibility.
Best Practices
- Start Simple: Begin with basic rules and add complexity gradually
- Test Thoroughly: Always test your targeting rules before going live
- Monitor Performance: Track how different segments perform
- Respect User Experience: Don't over-target or annoy visitors
targetingadvancedsegmentationpersonalization